TLI Bedrock is led by sports media veteran Andrew Seigel, the former president of American City Business Journals. Next League’s co-founder and CEO David Nugent previously worked as the chief commercial officer for sports marketing company Infront X. NASCAR was among the initial clients for Next League when it launched last winter with investments from Numatic Ventures and KOM Capital. Next League provides product design, software and systems development and integration for clients in the sports industry to manage their fan-facing media and engagement platforms. Sports technology and media services provider Next League has completed a growth funding round led by venture fund TLI Bedrock. “The charter sets out common industry standards that should be practically implemented to help players manage and apply their rights, minimize conflict and set a fair and sustainable foundation for this emerging area of our sport at domestic and international levels." The Charter of Player Data Rights is a response to feedback from players across several focus groups and research surveys at a time of unparalleled innovation. “They must be in a position to access, transfer and control when and how sensitive data about them is used. “Professional footballers have the same data rights as everyone else,” Alexander Bielefeld, FIFPRO director of global policy and strategic relations, said in a statement. The charter is a statement of standards but not a governing document the athletes hope to collectively bargain these rights with their respective leagues. Of the 119 male and female players surveyed across 10 national player unions by FIFPRO, 80% indicated they want access to their own data to improve performance. The eight primary personal data guarantees that FIFPRO wants to ensure are: To that end, we felt that preserving the “Sync” in our name serves as a nod to both our past and future, while also accurately representing our proprietary synchronization metrics, AI and analytics,” founder and CSO Jam Ghajar, MD, PhD, said in a statement.įIFPRO, a global federation of 66 soccer player unions, has published its Charter of Player Data Rights and accompanying research report to provide a player-centric view of managing technology and innovation in the sport.ĭeveloped in conjunction with FIFA over the past two years, the FIFPRO charter seeks to align the interests of all parties in deploying technology while ensuring basic athlete rights around privacy and access. “Our evolution to NeuroSync highlights the bright future and vision of the company, while paying respect to our rich history of discovery and innovation. The company also recently received approval to expand into the European medical market, where it will focus on expanding Eye-Sync to teams in soccer and rugby. NBA teams such as the Golden State Warriors, Atlanta Hawks and Washington Wizards have equipped players with Eye-Sync to have them go through eye-tracking assessments to evaluate their fatigue levels.Įye-Sync has also been used to diagnose and monitor concussions for college football players across the Pac-12, University of Georgia, and University of Texas. ![]() NeuroSync’s (formerly SyncThink) signature product is its Eye-Sync eye-tracking analytics software that merges with a virtual reality headset. The renamed company will also have new branding marks, logos, and colors. Neurotechnology company SyncThink, which works with more than 20 pro and college sports teams, is rebranding as NeuroSync as part of its plans to accelerate its growth in the brain healthcare market. Earlier this year, the UFC signed a pilot deal with competing virtual ad provider 4D Sight to overlay sponsor branding on UFC Fight Pass. Both Chenillo and Steinfeld will now join TGI Sports and their virtual ad platform will be offered as Brand Brigade powered by TGI Sport moving forward. Under TGI, Brand Brigade and ISG will operate independently of each other but collaborate on a broader expansion strategy to work with new clients across the globe.īrand Brigade was founded in 2007 by Sam Chenillo and Oren Steinfeld. The Brand Brigade acquisition comes after TGI announced last week that it had bought London-based Interregional Sports Group (ISG), which manages virtual ad rights in broadcasts for Serie A, La Liga, and Formula 1. The acquisition will help Brand Brigade expand its services globally, with Brand Brigade expected to launch an ad product for streaming later this year.īruin Sports Capital acquired a 50% stake in TGI Sport for a reported $100 million in March 2021. ![]() Sports marketing and ad-tech firm TGI Sports has acquired virtual advertising company Brand Brigade, which overlays ads into broadcasts for more than 4,000 sporting events per year including NBA, NHL, and MLB games.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |